Google Corporate Culture Revealed

Google Corporate Culture Revealed Googles Culture Revealed, a book review of Im Feeling Lucky: The Confessions of Google Employee Number 59 The book Im Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards; Houghton Mifflin Harcourt. The backstory Edwards is Googles first director of consumer marketing and brand management. In this memoir, he shares a first-person inside view of the iconic high-tech company, Google.  Edwards chronicles his journey and personal growth during Googles early years.  Throughout the book, he peppers in colorful  anecdotes  and details.  He also pauses to reflect on relevant milestones from the 1999-2005 time frame,  featuring  cameos from the most influential and critical Google employees. Why its relevant to Google job seekers Its quite possibly the most insightful and authentic perspective on what its like to work at Google.  Edwards reveals, dissects, and evaluates all aspects of Googles corporate culture including Googles values and decision making. Other Google books observe the corporate culture from an arms length, using third-party reports.  Edwards shares his own personal experiences and supplements his analysis from interviews with key ex-coworkers. Key takeaways I thought Edwards accurately  describing  Googles marketing principles, which vexed both internal and external observers. Marketing principles PR and word of mouth work better than ads. Paid ads work against our brand. Focus on the joy of discovery. Well grow faster getting current users to search more than by mass marketing. All our promotions must include a way to measure success. Product interaction is, and must remain, the primary branding experience. User retention efforts should center on improving UI and user support. Edwards also did an excellent job describing Pages work style. Larrys Rules of Order Dont delegate: Do everything you can yourself to make things go faster. Dont get in the way if youre not adding value. Let the people actually doing the work talk to each other while you go do something else. Dont be a bureaucrat. Ideas are more important than age. Just because someone is junior doesnt mean they dont desere respect and cooperation. The worst thing you can do is stop something from doing something by saying, No. Period. If you say no, you have to help them find a better way to get it done. Why this is better than other Google books Details.   When other Google books merely scratch the surface, Edwards book penetrate into the details.  Googles food menus are shared in detail, and Edwards reveals that Googles #1 marketing expense was Google t-shirts for employees.  We find that getting a C on your OKRs (Googles goal setting system) is ok.  And best of all, we get a first-person narrative on key decisions and discussions with  Larry Page, Sergey Brin, Urs Hölzle, Jeff Dean, Salar Kamangar among others.